Overview
My name is Tomer Arbel, and I am a CG designer specializing in photorealistic product visualization and animation.
I combine advanced 3D techniques, AI-driven tools, and emerging technologies to create distinctive, consistent, and high-end visual content. My work helps companies present their products in a compelling way while clearly communicating their design, functionality, features, and value.
Each project is guided by the client’s vision, technical requirements, and long-term marketing goals. Depending on its scope, I either work independently or lead a carefully selected team of specialist artists and production professionals.
Experience
With a foundation in traditional art, I transitioned to 3D design 20 years ago. Since then, I have delivered high-quality visualizations for clients across a wide range of industries, including medical technology, agriculture, high-tech, industrial manufacturing, defense, broadcast television, and content production.
My work has been created for advertising campaigns, marketing communications, corporate presentations, films, promotional content, websites, and print.
The Team
I work with a trusted network of independent artists and production specialists. The team is assembled individually for each project according to its creative and technical requirements.
This flexible structure allows me to bring in the right expertise when needed—from modeling, animation, simulation, and compositing to AI-assisted production, sound, editing, and other specialized disciplines.
I remain directly involved throughout the process, overseeing the creative direction, visual quality, technical accuracy, and communication with the client.
Approach
Every project begins with understanding the product: how it is designed, how it functions, who it is intended for, and what the audience needs to understand.
From there, I determine the most effective production approach—traditional 3D, AI-assisted creation, or a hybrid workflow. The technology is selected according to the project rather than allowing the available tools to dictate the result.
The objective is not simply to produce attractive imagery, but to create visual communication that is accurate, memorable, and commercially effective.